Our Comfort Tech explained

Not all feet are created equal. We’ve blended the very best comfort technology with new designs to bring you the fit of your dreams. Here’s where we shed a little light on the science behind it all.


A beautiful marriage of support and superior comfort, Freesole uses a polyurethane compound to return 35% of the energy you invest in each stride back into the next. This energy return improves after 500,000 steps to 37%, so the further you go, the better your energy efficiency.

Precision Fit

There’s no such thing as the “average foot” so we offer four different widths including Slim, Standard, Wide and Extra Wide, plus UK whole and half sizes and precision 3D-scanning in-store. Our styles are available in up to 40 different size and width combos.


Our Cushion+ technology creates an ultra lightweight, supremely soft experience for your soles by using an OrthoLite® insole and innovative Infinergy® technology. Inspired by performance sports, the Infinergy® inserts provide a 45% energy return, allowing you to go further without getting tired.


Our Stability+ designs benefit from a balance bar: a TPU bar that sits mid-foot to bring you excellent lateral support and a brilliantly secure feel. These styles are also fitted with an OrthoLite® insole: crafted from dual density foam, this makes the shoe both super secure and extra breathable.

Sound good?

If you think our in-store 3D-scanner (we call it Footprint) sounds like just the thing to find that perfect fit, book yourself in for an appointment here. It’s been specially designed to be 100% compliant with all social-distancing and hygiene guidelines, so is perfectly safe to use. It’s a very popular feature, so don’t hang around!

It’s A Shoe Thing

Join us on our blog as we share the latest news about our styles, our teams and our fellow shoe-lovers worldwide. Here we’ll show you things you can do, the places you can go and the comfort you can achieve – with the occasional glance behind the scenes and competitions to be won.


“I can highly recommend this brand for their eye to detail, comfortable fitting and the wonderful service from any of their shops.”

Suzie610, 09/08/2020